Kim's Mart did not have a website. Everything lived in a printed menu, phone orders, and conversations with loyal customers.
We partnered with the family to plan, design, and ship their first digital home from a blank canvas, validating navigation, layout, and visual language before writing production components.
Starting from nothing meant the information architecture, design system, and owner workflows could map directly to how the family actually runs Kim's Mart.
Project snapshot
High-level details we aligned on before design and build.
Deliverables
Responsive marketing site, searchable catalog, lightbox gallery, and suggestion tooling.
Audience
Davis Korean-American community plus new shoppers discovering authentic staples.
Built with
Reliable, modern tools chosen for speed and easy maintenance.
Starting point
There was no website in place, so we built the entire experience from the ground up to welcome regulars, attract new shoppers, and give the family a home for community requests.
How we landed on the design
We iterated on structure, visuals, and tooling in parallel to keep the experience approachable for both shoppers and staff.
Blueprinted navigation, taxonomy, and bilingual category labels directly from in-store signage.
Ran design spikes to lock type, color, and photography that still feel like the family-owned market.
Created a simple feedback view and an easy-to-update catalog so the team can make changes without code.
Key screens
These interface snapshots show how the brand, product merchandising, and owner tools come together online.
Tap any screen to zoom. Use the on-screen arrows or keyboard arrows to cycle, and press Esc to close.
What launched
The live site now guides shoppers through categories, hot foods, and seasonal specials. The store team publishes updates, manages feedback, and showcases new dishes without developer lift, turning a 1997 family shop into a modern, discoverable experience.
Highlights
The build introduced community-first capabilities alongside core UX upgrades.
End-to-end build replacing the PDF menu with a full site.
Typography, colors, and components that feel like the family market.
Feedback hub and a product catalog the owners can update themselves.
Responsive layouts and fast loading tuned for 4G shoppers.
Next steps
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Designer-developer building fast, accessible sites for local retailers.